When private tutor Lori Bourgeois requested business cards for her startup business, I saw that it was paramount to make a great first impression. In a market flooded with college students & teachers seeking to supplement their income, Mrs. Bourgeois needed to stand out as a trustworthy teacher, who could capture the attention and imagination of some challenging learners. After producing several options, it dawned on me that this was actually a rare opportunity to help someone actually NAME their business. SMARTY PANTS! is a tongue-in-cheek testament to Mrs. Bourgeois' qualifications as tutor, and an objective for each of her students to meet by the end of her class.