Nerium's Get Real event in Anaheim, CA was an extremely large event with a lot of opportunity. With a large expo space, we sought to make the most of our signage budget, implementing a full attention to the height of the room, the expanse of the floor, and the need for merchandising at eye-level. While I would have loved to have brought even more signage opportunities into play at this event, the store ended up grossing over $1M, in only 4 days.

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