While employed with Sally Beauty, Chris served as a Lead Graphic Designer
for the CosmoProf trade catalog team. During this time, the Marketing team introduced an initiative to promote wedding & events season in CosmoProf stores, catalogs, and in an exclusive edition of Modern Salon magazine. 

Taking cues from seasonal product packaging, executive leadership, evening gowns, Chris developed this approach to appeal to prom-goers, brides, and bridal parties. 
Creative Direction: Shannon Mooney
Photography: Luis Alvarez, Aquage, Paul Mitchell & Kenra
Graphic Design, Art Direction & Illustration: Chris Reinecke

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